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Website:
The RealReal
Service Provided: 
  • Design
  • HTML Coding
The Client

The RealReal is a flash sale web site whose stylists comb the closets of the world's most fashionable women to give their members insider access to the world's best previously-owned jewelry, accessories, and clothing–from Hermes and Louis Vuitton to Balenciaga and Chanel–at up to 90 percent off retail price.

The Challenge

The RealReal needed a powerful ecommerce and flash sale web site developed that could scale as their company and membership grew.    They had an off the shelf platform in mind, however, the design templates for this platform were not on par with the sense of elegance, beauty and high fashion that they needed to convey to their audience.  

The Solution

 DMGx worked with the developer of the ecommerce platform to design a global interface for The RealReal that offered a chic, high-end style.  The user experience is white gloved and tailored to the wealthy customers and consigners The RealReal is targeting.  The launch of the web site was immensely successful and today The RealReal’s business is experiencing incredible growth.