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Website:
Aqua-Chem Corporate
Service Provided: 
  • Information Architecture
  • Branded Site Design
  • Development
  • Content Management System
  • Language Translation 
  • Search Engine Optimization
  • Hosting
  • E-Mail Management
  • Analytics Integration
  • Site Security Management
  • Training and Support
About the Client

Aqua-Chem is a market leading company providing Global Water Solutions. They develop innovative and comprehensive water solutions for the Military, Pharmaceutical, Offshore Oil and Gas, Bottled Water, Commercial Marine, and Micro-utilities markets. Aqua-Chem builds water processing systems with custom engineering and cutting edge technology; using high quality in-house manufacturing, superior components, and the highest quality customer service.

About the Project

As the technology leader in their field, Aqua-Chem found incredible success using their direct sales force and word of mouth to grow their business.  As the company entered 2011, the need to broaden the brand's appeal so it reflected the strength of a global powerhouse became necessary.  Beyond a brand refresh, the company also needed a new online presence and innovative digital tools that would help the company continue to grow its global presence and maintain its market leadership.

Our Solution

First, we dramatically refreshed the Aqua-Chem brand and tagline. The new look and feel is simple, modern and universal which reinforces the values and objectives of the company. Next, DMGx completely re-built the Aqua-Chem website to integrate the new brand and we created a strategic navigation system that presents their complex product offering in a highly intuitive information hierarchy. The new design gives users the ability to rapidly find the information they seek by way of application or market segmentation. To expand the global reach of the site and the company, all content is available in seven languages and the analytics package measures engagement by geographic location with targeted reporting to the responsible business unit. Additional features include:

  • Robust, multi-language Content Management System
  • Sreaming media player
  • Strong search engine optimization (SEO)
  • Contact and content management based on global user location
  • User behavior and engagement tracking